Amber Amber Shin
W/00Selected work

How I work, and what it built.

01 / 05 In-house · 2022-25

From scattered to
one master system.

Designed and evolved a checkup operations platform into a single source of truth — scaling B2B revenue to 50% with no client loss.

#B2B_SaaS #Admin_Platform #0-to-1
02 / 05 In-house · 2024

Booking marketplace, built for conversion.

A core in-house B2C platform — home-screen architecture, content hierarchy, and conversion-driven UI.

#MobileApp #ConversionDesign #VisualHierarchy
03 / 05 Personal · 2-hr sprint

How fast can one designer
ship a branded app?

A personal experiment — feeding Claude a brief and seeing how far it goes. A full brand system in 120 minutes.

#AI-assisted #2hr-sprint #Brand_System
04 / 05 In-house · 2023–24

A conversational
AI design system.

Generative AI health-checkup results assistant — language UX patterns and a token system for AI-generated content.

#AI_UX #Conversational_UI #Design_System
05 / 05 Partnership · 2021–22

Enterprise UX,
scaled.

External project with a major hospital — enterprise framework, complex workflows, and stakeholder alignment.

#Enterprise_Framework #Complex_Workflows #Partnership
05 / 05 · More on request