How I work, and what it built.

A configurable pre-visit questionnaire editor — where 4-depth branching logic disappears into a calm, one-question-at-a-time flow.

Designed and evolved a checkup operations platform into a single source of truth — scaling B2B revenue to 50% with no client loss.

A core in-house B2C platform — home-screen architecture, content hierarchy, and conversion-driven UI.