Eunhye (Amber) Shin · Product Designer
I design for what’s
used once, used all day.
7 years across consumer mobile, B2B SaaS, and enterprise systems,
designing against business goals as much as user needs. I prototype in code,
from first sketch to shipped product. Based in Berlin.
Selected Work
Partnership · 2025Complex inside, simple to fill out.
A configurable pre-visit questionnaire editor, where 4-depth branching logic disappears into a calm, one-question-at-a-time flow.
In-house · 2022–25From scattered to one master system.
A checkup operations platform evolved into a single source of truth, scaling B2B revenue to 50% with no client loss.
In-house · 2024Booking marketplace, built for conversion.
A core in-house B2C platform: home-screen architecture, content hierarchy, and conversion-driven UI.
Every project starts the same way.With these three.
- 01Understand intent first.Every feature has a business purpose. Know why before deciding how.
- 02Design for today, anticipate tomorrow.Balance current resources with future needs; recognize risks early.
- 03Balance business with users.Thoughtful trade-offs over short-term convenience.
